Hometown Ledger's mission is to
enhance our clients' profitability,
return on investment (ROI) and
growth by bringing them more
customers and business through
targeted, impactful, easy to execute
and value-driven direct mail marketing campaigns.
We received 30 new leads and CLOSED 3 sales. Direct mail works.
We received 50 new customers. The direct mail ad paid for itself many times over.
We picked up 10 new cleaning customers. I made about 10 times more than my investment. That is what I call RESULTS.
We estimate our Return of Investment (ROI) to be 1,000%. That is we make 10 times what we spend on direct mail.
Our direct mailing yielded a 1,509% return on investment. Our continued growth is a result of our consistent direct mail effort.
Our direct mail campaign was a huge success. We acquired 80 new customers. And on average, each new customer spent $350 on their service.
Our first mailing went to 10,000 households, bringing in $60,000 in revenue for the business.
With our direct mail marketing campaign, we opened 250 new accounts with over $17 million in new deposits.
We received 45-50 inquiries with our tax direct mail piece, and turned 30 of those prospects into new clients! I would say that these responses generated about $6,000 in revenue.
90% of my business comes from my direct mail campaigns. I’ve tried everything from television to newspapers, but the direct mail is the way to go.
Direct mail has affected our company in a positive way per mailing. Every month last year we would get 35 new patients. This year it’s gone up to 50 to 100 new patients per month.
Our direct mail communication brought in a 146 responses. We only need a couple of responses to cover the cost of the market.
We signed up 30 new dancers. Have of them mentioned they received the direct mail piece.
Our mailing went to 6,000 households. We got 8 new clients which translated into $2,777 of new, immediate revenue.
We received 150 responses in 2-3 weeks and have generated approximately $7,500 in sales. It works.
The first day my direct mail arrives I receive 25 or more calls of which at least half enroll in the driving course. Our direct mail ads allow us to out-perform the competition.
The direct mail ad generated 136 calls and 160 website visits.
We are a local, hands-on operation. The owner/editor Eileen McMann oversees every aspect from sales, to design and editorial content, to production and finally to delivery. We care and it shows in the attention to detail we give our advertisers and in the quality of the publication.
Hometown Ledger not only provides a high quality publication, but we do so at most competitive price in the market. We do it better, for less money, delivering greater value, bringing more profit to our clients. We publish our paper on higher quality 35lb No. 80 Bright Prem Newsprint and we print in four colors on all pages. Size does matter and color sells.
We also make it easy for customers, doing all the heavy lifting in regards to designing an effective ad or writing a compelling advertorial. We also work with the printer and post office to make sure everything works together to see that your message gets delivered to your customer. We continuous seek to improve our craft through study of the industry. We bring our clients what works.
We are so confident that you will be pleased with the results, we do not require our customers to sign a long term contract or commitment. We know you'll be back because the Hometown Ledger delivers tangible results for our advertisers. Get started today. Connect with your community by being seen in the Hometown Ledger. We look forward to helping you grow your sales and business.