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Direct Mail Has Come Again

30 July 2016 | 0 Comment

In a recent article by Al Urbanski in DM News (http://www.dmnews.com/direct-mail/mccann-ceo-direct-mails-moment-has-come-again/article/485318/ ) Harris Diamond, McCann CEO, told members of the mailing industry at the National Postal Forum there exists an “expanded territory” for direct mail and that this was “something we haven't seen in years.” “Today's media events are more complex than they were 100 years

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direct_mail

More Statistics on How Direct Mail Drives Traffic

30 July 2016 | 0 Comment

A recent study showed:

  • 64% visited a website in reaction to direct mail
  • 47% visited a store in reaction to direct mail
  • 54% have engaged in social media as a result of receiving mail
  • 33% of all print catalogues received in the past six months triggered a visit to a retail store
  • 25% of all print catalogues received in the last six months triggered a website visit.

If you are not using direct mail as part of your marketing, you are leaving money on the table.

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