inbanner

Our Blog

puzzle

Direct Mail Has Come Again

30 July 2016 | 0 Comment

In a recent article by Al Urbanski in DM News (http://www.dmnews.com/direct-mail/mccann-ceo-direct-mails-moment-has-come-again/article/485318/ ) Harris Diamond, McCann CEO, told members of the mailing industry at the National Postal Forum there exists an “

[ read more ]
direct_mail

More Statistics on How Direct Mail Drives Traffic

30 July 2016 | 0 Comment

A recent study showed:

  • 64% visited a website in reaction to direct mail
  • 47% visited a store in reaction to direct mail
  • 54% have engaged in social media as a result of receiving mail
  • 33% of all print catalogues received in the past six months triggered a visit to a retail store
  • 25% of all print catalogues received in the last six months triggered a website visit.

If you are not using direct mail as part of your marketing, you are leaving money on the table.

[ read more ]